Initial Ideas.

We have still not been put into our groups and therefore have not been able to co-operatively come up with some initial ideas. However, over the summer I came up with a few ideas to sell to the group. These are a couple rough ideas that, once I'm in my group, we may be able to take bits from.

EXAMPLE ONE

Name of artist/band and track: Bloc Party - Helicopter.

What is the star image of the artist/band?:
Bloc Party are a British indie rock band. Their star image consists less of superficial things used by other artists such as Britney/Lady Gaga. Instead, like most indie bands, their videos consist more of their instruments and talents. Rather than being eccentric, their videos consist mainly of them just playing live in large empty spaces and this puts emphasis on their music rather than their image. A lot of their videos are in black and white which makes them even simpler and we are not distracted from the music by bright colours or crazy objects.


For example, their video for the song 'Two More Years' is completely set in a big open space with them just playing live, apart from a short scene at the beginning of a TV with white noise. All the colours are dull grey's or blacks, and whites.

Treatment for music video: A band playing the song in a simple, big open space. However, I would like some different shots too. The screen could be cut in half, then quarters, then eighths and so on. An example of when this has been used in a video before is the song 'The Bucket' by the Kings of Leon:



However, something that they don't do in this video, I would like to cut the screen in half first of all and then have maybe a wide-shot of the whole band in the top half of the screen and a close-up of certain instruments in the bottom half. An example of when this has been used (although not with instruments, instead with cars) is in the opening of this video by DJ Khaled:



Those halves could then turn into quarters and each member of the band (of which there will be 4 members) will appear in each corner of the screen. I would also like a tracking shot in there, maybe tracking right and then stopping so you see half of the lead singers body (who would be at the front) and then back the other way. Another shot could be getting the badn members to stand in a ciercle and then tracking around them but as the camera gets to every member it slows down and has a shallow focus so the rest of the band members are blurred.


EXAMPLE TWO
Name of artist/band and track: Arctic Monkeys - Old yellow bricks.

What is the star image of the artist/band?:
They are an English Indie Rock band who come from Sheffield. Even though they are extremely popular and famous, with their debut album being the fastest selling debut album in British music history, they will never let go of their roots. They give off the image that they are just average Sheffield boys and most of their videos are focused on their instruments and live sets or their average life in Sheffield. They are appealing to a large audience as people can relate to them, unlike videos with superficial things like expensive cars which common people cannot relate to, people can relate to going to the pub and having fun with their friends etc.

Treatment for music video:
A kind of 'day in the life'. The music video will be consisting mostly of hand held camera techniques and darkish, sepia or black and white effects. Filming the band doing normal things like going to the pub, driving around, getting a taxi, smoking, drinking beer etc. It will all be set at night. Inbetween the 'home camera' shots, there would be shots of the band on stage at a small gig and then finally showing them backstage and walking onto the stage onto where the shots of the 'gig' have been coming from.

I got influence from the video by Arctic Monkeys to 'fake tales of San Francisco' which is set in Sheffield: