Friday, 27 January 2012

Feedback on evaluation Task Three

You have collated clear audience feedback.   I know that Abi is yet to post the video - this is in progress.
 I do feel that you need to analyse the data of your audience feedback - to pull out significant points which compliment and criticise your music publicity campaign, not just your music video.

But you do need to address the set evaluation task.
Thsi includes applying Hall's Reception Theory and interpreting preferred, negotiated and oppositional readings.
You will need to then apply this to your audience feedback and subsequently comment on what went well with the campiagn and even better if.  Have your target audience read teh MV in the way you desired or was it too controversial?

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